Review real coverage
Creators submit up to three published links. Review their work and keep your notes with the key they received.
For game developers
Indie Game Marketing
Made Easy
Your game store. Your creator keys.
One place to bring it all together.
REVLauncher makes indie game marketing easier by connecting your Steam game with content creators. Sell keys, let eligible creators request a copy, and track the coverage and sales that follow.
Built for independent developers and small studios.
Overview / Your game’s journey
Indie Game Marketing in Five Simple Steps
The whole process at a glance. Choose a step to explore the details below.
- 01
Connect your game
Start with your Steam App ID and import your game details.
- 02
Choose Creator Rev Share
Set what creators can earn from eligible attributed sales.
- 03
Add store keys
Stock your storefront and complete the submission checklist.
- 04
Set promo key rules
Add a separate creator key pool and choose who qualifies.
- 05
Follow the results
After approval, manage creator coverage, stock, and sales.
The details, step by step
01
Connect your game
Start with your Steam App ID.
Bring in your Steam metadata, then make the listing yours. The submission checklist shows what is ready and what still needs attention before review.
Import the essentialsConnect Steam, review your description and media, and set your price.
Know what comes nextComplete revenue settings, add store keys, and set up your payout account.
Submit when you’re readyYour listing goes through platform review before it is published.
02
Choose Creator Rev Share
Give creators a reason to champion your game.
Choose a creator revenue rate for your game. When an eligible purchase is attributed to a creator’s code, their share is recorded alongside yours.
- Start with one public creator rate.
- Offer different rates by creator level.
- Agree a special rate with an individual creator.
See where each sale goes.
The example shows the platform fee deducted first, then the remaining revenue divided between the creator and developer.
Amounts, rates, and timing in the illustration are examples. Check the current terms in your dashboard.
03
Add store keys
Stock your game for players.
Upload valid, unique Steam keys to your store key pool. These are the keys customers receive when they buy your game.
Prepare your stock
Follow your live checklist
Your dashboard shows the current key quantity and verification requirements. Complete the remaining setup tasks before submitting your game for review.
Keep the pools separate
Reserve promotional copies
Store keys serve paying customers. Add a separate promotional pool for creators and choose who qualifies in the next step.
04
Set promo key rules
Share with the right creators.
Keep keys for paying customers separate from promotional copies. You decide how many creator keys to offer and the requirements for requesting one.
For your customers
A dedicated store key pool
Upload valid, unique Steam keys for purchases. Your live submission checklist gives you the required quantity and verification steps.
For your creators
Access with clear expectations
Set criteria using REVLauncher level, reputation, verified payout identity, and a history of submitting coverage. Access also depends on available keys.
05
Follow the results
The key is just the beginning.
Keep your indie game marketing organized, from creator coverage to attributed sales.
Put their work on your page
Feature an approved, supported creator video on your game’s storefront to help players discover it.
Connect promotion to sales
See eligible purchases attributed to creator codes and the revenue share each creator earned.
Built around honest coverage. Creators disclose their key and keep their own opinion; a positive review is never required.
Ready when you are
A little prep.
A clear next step.
Have these essentials ready, then sign in and choose Game Developer to create your organization and add your game.
Get launch updates Need a hand? Talk to usYour getting-started list
4 essentials- Your Steam App ID
Connect the game you’re authorized to sell.
- Valid Steam keys
Prepare store stock and a separate promotional pool.
- A price and creator share
Decide your game’s price and revenue sharing terms.
- Your developer and payout details
Create your organization and complete payout setup.
A few useful answers
Before you get started.
Indie game marketing with REVLauncher, explained.
See the creator experienceWhat does REVLauncher do for my game?
REVLauncher combines a Steam-key storefront, promotional key distribution, creator coverage reviews, and sales attribution. You manage your listing, keys, creator rates, and results from one developer workspace.
How many keys do I need to get started?
Your game’s live submission checklist shows the current store key minimum and verification requirements. Promotional keys are a separate, limited pool that you supply for creators. The diagrams on this page illustrate the workflow; use your dashboard for current quantities.
Can I control who gets a promotional key?
Yes. Set eligibility criteria for your creator key pool using platform level, reputation, verified payout identity, and previous coverage submission history. Creators also need available promotional stock to receive a key.
Do I choose how much creators earn?
Yes. Use a public creator rate, different rates by creator level, or an individual rate offer that the creator accepts. Earnings depend on eligible sales attributed to their creator code under the applicable terms.
Does a free key guarantee coverage or sales?
No. Creators who receive a promotional key are expected to publish coverage and share links, but results are not guaranteed. Creators must disclose that they received a key and are free to share an honest opinion.
What happens after I submit my game?
Your game goes through platform review before publication. Once published and supplied with promotional keys, eligible creators can request access. You can then review submitted coverage, feature supported videos, and monitor attributed sales.