REVLauncher Sell games • Share creator keys • Track sales

For game developers

Indie Game Marketing
Made Easy

Your game store. Your creator keys.
One place to bring it all together.

REVLauncher makes indie game marketing easier by connecting your Steam game with content creators. Sell keys, let eligible creators request a copy, and track the coverage and sales that follow.

Start promoting your game See how it works

Built for independent developers and small studios.

Indie Game Marketing in Five Simple Steps

Your setup, at a glance
Setup overview: enter a Steam App ID, set a creator revenue share, upload store keys, configure promotional key rules, then manage your published game.
  1. 01

    Connect your game

    Start with your Steam App ID and import your game details.

  2. 02

    Choose Creator Rev Share

    Set what creators can earn from eligible attributed sales.

  3. 03

    Add store keys

    Stock your storefront and complete the submission checklist.

  4. 04

    Set promo key rules

    Add a separate creator key pool and choose who qualifies.

  5. 05

    Follow the results

    After approval, manage creator coverage, stock, and sales.

01 / A guided start

Start with your Steam App ID.
Take it one step at a time.

Bring in your Steam metadata, then make the listing yours. The submission checklist shows what is ready and what still needs attention before review.

Illustrated game setup and submission checklist, with completed Steam details and remaining payout, revenue sharing, and store key tasks.
Illustrative setup checklist. Follow the current requirements shown in your dashboard.

Import the essentialsConnect Steam, review your description and media, and set your price.

Know what comes nextComplete revenue settings, add store keys, and set up your payout account.

Submit when you’re readyYour listing goes through platform review before it is published.

02 / A share you choose

Give creators a reason
to champion your game.

Choose a creator revenue rate for your game. When an eligible purchase is attributed to a creator’s code, their share is recorded alongside yours.

  • Start with one public creator rate.
  • Offer different rates by creator level.
  • Agree a special rate with an individual creator.
See where each sale goes.

The example shows the platform fee deducted first, then the remaining revenue divided between the creator and developer.

Amounts, rates, and timing in the illustration are examples. Check the current terms in your dashboard.

Illustrative revenue breakdown for a $19.99 game: a $3.30 platform fee leaves $16.69; a 15 percent creator share is $2.50, leaving $14.19 for the developer. The illustration shows a 60-day hold.
An example sale, made clear.

03 / Your keys, your criteria

Sell to players.
Share with the right creators.

Keep keys for paying customers separate from promotional copies. You decide how many creator keys to offer and the requirements for requesting one.

Two separate key pools: digital store keys for customer purchases, and promotional keys with creator eligibility rules based on rank, reputation, and previous coverage submissions.
Key quantities and the eligible audience percentage are illustrative.
For your customers

A dedicated store key pool

Upload valid, unique Steam keys for purchases. Your live submission checklist gives you the required quantity and verification steps.

For your creators

Access with clear expectations

Set criteria using REVLauncher level, reputation, verified payout identity, and a history of submitting coverage. Access also depends on available keys.

04 / Keep the whole picture

The key is just the beginning.

Keep your indie game marketing organized, from creator coverage to attributed sales.

Review real coverage

Creators submit up to three published links. Review their work and keep your notes with the key they received.

Put their work on your page

Feature an approved, supported creator video on your game’s storefront to help players discover it.

Connect promotion to sales

See eligible purchases attributed to creator codes and the revenue share each creator earned.

Built around honest coverage. Creators disclose their key and keep their own opinion; a positive review is never required.

Ready when you are

A little prep.
A clear next step.

Have these essentials ready, then sign in and choose Game Developer to create your organization and add your game.

Set up your game Need a hand? Talk to us

Your getting-started list

4 essentials
  • Your Steam App ID

    Connect the game you’re authorized to sell.

  • Valid Steam keys

    Prepare store stock and a separate promotional pool.

  • A price and creator share

    Decide your game’s price and revenue sharing terms.

  • Your developer and payout details

    Create your organization and complete payout setup.

A few useful answers

Before you get started.

Indie game marketing with REVLauncher, explained.

See the creator experience
What does REVLauncher do for my game?

REVLauncher combines a Steam-key storefront, promotional key distribution, creator coverage reviews, and sales attribution. You manage your listing, keys, creator rates, and results from one developer workspace.

How many keys do I need to get started?

Your game’s live submission checklist shows the current store key minimum and verification requirements. Promotional keys are a separate, limited pool that you supply for creators. The diagrams on this page illustrate the workflow; use your dashboard for current quantities.

Can I control who gets a promotional key?

Yes. Set eligibility criteria for your creator key pool using platform level, reputation, verified payout identity, and previous coverage submission history. Creators also need available promotional stock to receive a key.

Do I choose how much creators earn?

Yes. Use a public creator rate, different rates by creator level, or an individual rate offer that the creator accepts. Earnings depend on eligible sales attributed to their creator code under the applicable terms.

Does a free key guarantee coverage or sales?

No. Creators who receive a promotional key are expected to publish coverage and share links, but results are not guaranteed. Creators must disclose that they received a key and are free to share an honest opinion.

What happens after I submit my game?

Your game goes through platform review before publication. Once published and supplied with promotional keys, eligible creators can request access. You can then review submitted coverage, feature supported videos, and monitor attributed sales.