1. Add your Steam game
Add your game details and price, upload keys for customers, and send the game page for review.
For Developers
Indie Game Marketing Made Easy
REVLauncher makes indie game marketing easier. Sell your game, share a limited number of creator keys, collect coverage, and see the sales creators help bring in.
How Indie Game Marketing Works With REVLauncher
Manage your game page, creator keys, published coverage, and sales in one place.
2. Add promotional keys
Keep the keys you share with creators separate from the keys you sell to customers.
3. Choose who can request a key
Set clear requirements based on creator level, reputation, payout setup, and whether they followed through before.
4. Review published coverage
Creators can share up to three links to their work. Review the coverage and feature an approved video on your game page.
5. Track creator sales
Choose how much creators can earn and see which purchases came through their creator codes.
Why Developers Use REVLauncher for Indie Game Marketing
Replace spreadsheets and message threads with one clear view of creator keys, coverage, and sales.
Separate key pools
Keep customer keys and creator keys separate, hidden, and easier to manage.
Clear creator requirements
Choose the requirements creators must meet before they can request a key.
Coverage in one place
Keep each creator's published links and your review notes with the key they received.
Sales tied to creator codes
See which eligible sales came through a creator and how much that creator earned.
One place to manage it all
Handle your game page, price, keys, creator activity, payouts, and customer key issues together.
What a Creator Key Program Keeps Together
REVLauncher gives you a clear path from sharing a creator key to seeing the coverage and sales that follow.
Who can request a key
- Minimum REVLauncher creator level
- Creator reputation
- Verified payout setup
- A record of submitting past coverage
- Creator keys still available
What REVLauncher keeps together
- Key requests and approvals
- Safe key reveal history
- Up to three links to published coverage
- Your review notes
- Creator rates and sales from creator codes
Clear Expectations for Creators
Creators can see what is expected before they request a free promotional key.
Access is limited
You supply a limited number of keys and choose the requirements creators must meet.
Coverage is expected
Creators who receive a key are expected to publish coverage and share links to it.
Opinions stay independent
Creators must say they received a key, but they never have to give a positive review.
Make Creator Promotion Easier to Manage
Build your indie game marketing around a limited number of keys, honest creator coverage, and sales you can track.
Ready to replace the creator key spreadsheet?
Keep your game page, creator keys, published coverage, and creator sales together.
Indie Game Marketing FAQ
Quick answers about using creator keys as part of your indie game marketing.
How do developers use REVLauncher for indie game marketing?
Developers list and sell their game, share a limited number of creator keys, review published coverage, and track sales made with creator codes.
Do I choose the creator revenue rate?
Yes. You can use one public rate, different rates by creator level, or a special rate that a creator accepts.
Are customer and promotional keys kept separate?
Yes. Keys for paying customers and keys for creators are stored and managed separately.
What requirements can a developer set?
You can use REVLauncher creator level, reputation, verified payout setup, and whether the creator submitted coverage for past keys.
How is creator coverage recorded?
A creator can share up to three published links for the key they received. You can review the work and add notes.
Is positive creator coverage required?
No. Creators should share an honest opinion and clearly disclose that they received a key.
Can REVLauncher track creator-driven sales?
Yes. A creator code shows which eligible sales came from that creator and how much they earned.
Is REVLauncher available to independent developers?
Yes. REVLauncher is built for independent developers and small game teams.